After twenty years of building a navigation site, I've learned this: the biggest crime in business isn't breaking the law — it's breaking trust. Every clickbait title, every fake product recommendation, every unkept promise is a crime against the audience's trust. And trust, once broken, doesn't compound — it evaporates. That's why I stick to one principle: never commit a crime against the people who believe in you.
做导航网站二十年，我学到一件事：商业里最大的犯罪不是违法——而是背叛信任。每一个标题党、每一个劣质产品推荐、每一个不兑现的承诺，都是对用户信任的犯罪。而信任一旦被打破，不会产生复利——它会蒸发。这就是为什么我坚守一个原则：永远不要背叛那些信任你的人。
After twenty years of building a navigation site, I've learned this:
/ˈɑːftər ˈtwenti jɪərz əv ˈbɪldɪŋ ə ˌnævɪˈɡeɪʃn saɪt, aɪv lɜːrnd ðɪs/
the biggest crime in business isn't breaking the law — it's breaking trust.
/ðə ˈbɪɡɪst kraɪm ɪn ˈbɪznəs ˈɪznt ˈbreɪkɪŋ ðə lɔː — ɪts ˈbreɪkɪŋ trʌst/
Every clickbait title, every fake product recommendation, every unkept promise
/ˈevri ˈklɪkbeɪt ˈtaɪtl, ˈevri feɪk ˈprɑːdʌkt ˌrekəmenˈdeɪʃn, ˈevri ʌnˈkept ˈprɑːmɪs/
is a crime against the audience's trust.
/ɪz ə kraɪm əˈɡenst ði ˈɔːdiənsɪz trʌst/
And trust, once broken, doesn't compound — it evaporates.
/ænd trʌst, wʌns ˈbroʊkən, ˈdʌznt kəmˈpaʊnd — ɪt ɪˈvæpəreɪts/
That's why I stick to one principle:
/ðæts waɪ aɪ stɪk tu wʌn ˈprɪnsəpl/
never commit a crime against the people who believe in you.
/ˈnevər kəˈmɪt ə kraɪm əˈɡenst ðə ˈpiːpl huː bɪˈliːv ɪn juː/
